• to know the factors affecting customer buying behavior towards organized fmcg retailing 2 research methodology the present study is descriptive in approach. Pest analysis is an essential management tool which assesses the macro-environmental factors it is generally conducted for businesses and projects the analysis helps decision-making and other management processes. Cross elasticity of demand : cross elasticity of the demand is defined as the ratio of the percentage change in the demand for one good to the percentage change in the price of some other good substitute goods: tide, ariel, rin, ghadi etc cross elasticity will be positive in this case complement goods: detergent cake, liquid soap.
The industry's demand for premium coffee and snack products are mainly driven by a number of factors which include disposable income, per capita coffee consumption, attitudes towards health, world pricing of coffee and. Distribution has a huge affect on the profitability of a product consider a fmcg company which has national distribution for its product an increase in petrol rates by 10 rs will in fact bring about drastic changes in the profitability of the company. The fast moving consumer goods (fmcg) sector is one of the booming sectors of the indian economy which has experienced outstanding growth in the past decade this sector comprises of three.
Demand curve generally speaking, all other things being equal, a lower price will increase demand and a higher price will reduce demand any time you change pricing, track the demand changes closely. Project on take a fmcg like washing machine detergentanalyse the factors that determine the demand of this product math this task is about choosing a new washing machine. Most importantly it is the change is life style of indian customers and social behavior will affect the fmcg industry in india it will demand a new products and services over the time and will lead to increase in investment in r&d of fmcg companies.
Qd = f (price, income, prices of related goods, tastes, expectations) it says that the quantity demanded of a product is a function of five factors: price, income of the buyer, the price of related goods, the tastes of the consumer, and any expectation the consumer has of future supply, prices. The competition among fmcg manufacturers is also growing and as a result of this, investment in fmcg industry is also increasing, specifically in india, where fmcg industry is regarded as the fourth largest sector with total market size of us$131 billion. At the low end, the most basic fast-moving consumer goods, such as soaps and cleaners, are buoyed by the large-scale social grants provided by the government, expanding by an average of just over 17% over the forecast period.
The influence of advertising on the demand for chocolate confectionery bob eagle independent consultant and tim ambler london business school t his paper addresses the impact of advertising on the size of five european chocolate confectionery markets: belgium, france, germany, the netherlands and the uk. The demand for a product will be influenced by several factors: price usually viewed as the most important factor that affects demand products have different sensitivity to changes in price. Predicting sales of fast-moving consumer goods in india nielsen predicts that india's fmcg industry will grow from $37 billion in 2013 to $49 billion in 2016 indian fmcg industry expected to grow 7% in 2014, 10% in 2015 and about 12% in 2016, taking the sales in 2016 to $49 billion. Influences include seasonal factors that affect products, as well as non-seasonal factors (eg promotional or product adoption rates) that may cause large, predictable increases and decline in sales. Affects the demand of a product to a large extent there is an inverse relationship between the price of a product and quantity demanded the demand for a product decreases with increase in its price, while other factors are constant, and vice versa.
The fast-moving consumer goods (fmcg) sector is the fourth largest sector in india as per the boston consulting group (bcg), the indian fmcg market is estimated at about us$ 185 billion or about rs 126 trillion. Determinants (influencing factors of demand)  demand for a commodity depends upon number of factors called determinantsthe demand function can be symbolically expressed as: = (,,,,,. Better demand and supply predictability several factors affect demand and supply of agricultural commodities, making them extremely unpredictable historical data can help provide some foresight.
The indian fmcg sector is an important contributor to the countrys gdp the indian fmcg sector with a market size of us $ 148 billion is the fourth largest sector in the economy and is responsible for 5% of the total factory employment in india. Conversely, lack of awareness of aloe vera juices and their health benefits among the population, availability of different substitutes and presence of unfortunate taste are some of the factors affecting the growth of aloe vera juice market globally. This paper highlights factors responsible for the boom in rural marketing, consumer's preference for fmcg products basedon 4 a's (ie awareness, affordability, adoptability and availability) the study is an analytical in nature. Keeping in view the frame of references the present paper is an attempt to study the factors affecting the purchase decision of consumers towards purchase of the fast moving consumer goods (fmcgs.